Sunday, December 9, 2007

Be Kind Rewind...videos

Jack Black and Mos Def are encouraging online sweding to promote their latest movie, Be Kind Rewind. Don't worry if you don't know what sweding means, the whole movie is based upon that idea.

OK, "sweding describes the practice of re-creating something from scratch using commonly available, everyday materials and technology", according to Wikipedia. And yup, the neologism is said to be coined and used for the first time in this movie.

At the above mentioned address you'll find 8 trailers, some cool, free stuff available for download (a screen saver, some AIM icons and wallpapers), the opportunity to upload your own sweding or to swede your face on a movie poster. The sad news is that we have to wait until next year to see that into a cinema. Until then, we are proud to invite you to go swede!